Inimaginável: : novas interseções entre design experimental e tradição cultural das redes em Jaguaruana

Abstract

This research aims to investigate, connect, and propose new creative possibilities grounded in the hammock-making culture of Jaguaruana, a municipality in the interior of Ceará, Brazil. The project’s justification is deeply linked to the author's personal trajectory and to the multiple relationships established by the hammock industry in the region, which has sustained the local economy for nearly a century. The study discusses historical, conceptual, and visual aspects, as well as intersections between design and craftsmanship, emotional design, and design rooted in territory. The methodology is inspired by Tim Brown’s Design Thinking approach and involves immersive fieldwork in the municipality to understand the nuances of local production, its histories, products, by-products, and operational dynamics. This phase is followed by creation and conceptual development based on the observations made and manual experimentation with new materials, ideas, and techniques. The central aim of the project is to reposition the hammock not only as a furniture piece but also as a platform for new reflections on the boundaries and intersections between design, craftsmanship, and art