Diálogos entre artesanato e design no contexto cultural brasileiro: preservação das tradições pela inovação na prática projetual criativa

Abstract

This work examines the dialogue between craftsmanship and design in the Brazilian cultural context. Its objective is to analyze the interaction between these fields in the construction and expression of Brazilian cultural identity, while questioning the notions of opposition and hierarchy between them. The research adopts a qualitative approach of an exploratory and descriptive nature. In the project phase, an adaptation of Bruce Archer’s (1984) methodology was employed for a hybrid focus, structured in three stages: theoretical analysis, case studies of appropriation—namely, the case of Sandálias Prada with Nordestinos models and Alexander McQueen with Xilogravura—and collaboration—illustrated by the Campana Brothers in partnership with Espedito Seleiro, and Nicole Tomazi with a family of artisans from Serra Gaúcha—in addition to the practical project. During the practice phase, a close interaction was established with the craftswoman Maria Inês, from Tauá-CE, along with participant observation of the piece's fabrication, in a codesign process focused on the exchange of knowledge and methods between these creative fields. This approach aimed to demonstrate that, depending on how this interaction is conducted, it is possible both to valorize and to decharacterize cultural elements. The practical project presented shows that this dialogue transcends purely aesthetic aspects, contributing to the preservation and reinterpretation of traditions.