Análise do comportamento do franchising no Brasil no período de 2012 a 2017

Abstract

The franchising segment in Brazil has consolidated each year, achieving significant growth over the last decade, both in terms of billing, number of units and generation of jobs, thus becoming an important sector of the Brazilian economy. This study aims to verify the behavior of the franchise industry in Brazil in the period 2012 to 2017. The study is descriptive in nature, making use of secondary data. In the study studied, the number of franchised companies that are named networks in their first three years and a decrease in the last two periods analyzed was identified, but this fact did not impact on sales, since, as was verified in the series surveyed, the only year of decline was 2015, but the other year were growth. Another important fact was the increase in the number of franchised units (branches) throughout the analyzed period, a fact that also boosted the generation of jobs that also grew in the whole series analyzed. The study ends with the participation of each sector in the global sales, having as study period 2016 and 2017 and the participation of the geographical location of the franchisors and the franchised units in Brazil, where in the first one the food branch was identified as the largest share in the franchising segment and in the second one the southeast region was verified as the largest franchiser and the one with the largest number of franchised units