Empreendedorismo feminino: principais motivações e desafios das empreendedoras do Centro Fashion Fortaleza

Abstract

The main objective of this study was to investigate the perceptions of women entrepreneurs at Centro Fashion de Fortaleza, about the factors that encouraged them and the main challenges they face during the entrepreneurial process. To achieve this objective, descriptive research was developed, with a qualitative approach, through in-depth interviews. The interviews were carried out with six women entrepreneurs from Centro Fashion Fortaleza, who work in the fashion and accessories sector. The results indicated that the main motivations that led these women to undertake are diverse, but, mainly, they seek to self-realize and gain their independence, mainly financial independence. To this end, these women look for strategies to manage and leverage their businesses, such as making their schedules more flexible, organizing their own working hours, according to what they plan. It was concluded that among the main factors that encourage women entrepreneurs at Centro Fashion Fortaleza to undertake, are self-realization, that is, the realization of a dream, mainly, the dream of independence and the power to make decisions.