Práticas de gestão da diversidade na perspectiva organizacional e dos colaboradores: estudo em uma empresa multinacional do setor de bebidas

Abstract

The present study aimed to analyze the organizational and employee perspectives on diversity management practices in a multinational beverage company. To achieve this goal, a descriptive research with a qualitative approach was conducted, consisting of 6 interviews in mid-October and November 2023, conducted via phone and email. Content analysis, supported by the

ATLAS.ti software, was employed for data analysis. The results revealed that despite well- structured policies and actions, the organization still faces challenges in widely understanding

and implementing diversity management, encountering resistance from some employees. Discrepancies between managerial perceptions and the practical implementation of diversity management were evident. However, employees acknowledge the company as a pioneer and leader in this area, contributing to a strong employer brand. The significance of this research lies in examining how the multinational company handles diversity management, identifying challenges in its implementation and consolidation, and serving as an example for other organizations to invest in this good practice as a competitive advantage.