“A chefa”: uma análise do perfil empreendedor de Michelle Darnell e Claire Rawlings

Abstract

Entrepreneurship has been a trending topic approached by academic researchers through the last century. There is, however, no joint definition by academics of which characteristics comprise the profile of an entrepreneur. Thereby, the following final year project unravels an analysis on the profiles of Michelle Darnell (Malissa McCarthy) and Claire Rawlings (Kristen Bell), lead characters of the movie “The Boss” (2016) directed by Ben Falcone, in comparison with a profile of the ideal entrepreneur based on the most frequently mentioned entrepreneurial characteristics by authors whose researches were published in the last decade, verifying if there was development to their character profiles as the plot progressed. To achieve such results, this qualitative research was made possible through the movie analysis methodology, supported by a hefty theoretical basis commonly attributed to bibliographic research. It was perceived that, even though Michelle Darnell showed more entrepreneurial characteristics than Claire Rawlings, both characters presented a strong entrepreneurial profile, with Michelle in the role of a more experienced entrepreneur, and Claire as a beginner. Some entrepreneurial characteristics were also developed by the characters during the movie. The theory analysed by this work also supports those findings, referring that there isn’t such a thing as a precise metric to be an accomplished entrepreneur, though there are characteristics that can boost one’s success rates.