Análise dos elementos influentes para a satisfação do público em shows do estilo musical rock – pesquisa de campo

Abstract

This monograph explores the experience and perception of the audience of the rock music genre at live concerts, focusing on factors that influence satisfaction. Using discourse analysis methods and a Likert scale survey with 138 respondents, the study revealed that rock is the most popular music genre among participants, and factors such as sound quality, performance, and musical style are the most relevant in promoting satisfaction. The results also indicate that the presence of friends encourages attendance at concerts featuring unfamiliar or even disliked music genres. Additionally, the study clarifies positive aspects considered by respondents when attending a music concert, such as meeting their idol, as well as negative aspects, including logistical challenges associated with reaching the venue, among others. This study can provide insights for customer satisfaction research in the field of events, aiding in this type of investigation.