A adoção de recursos de acessibilidade digital por portais de notícias cearenses no Instagram

Abstract

The transformations brought about by the advancement of technological equipment and internet connectivity were essential for communication vehicles to occupy virtual spaces, especially social networks, such as Instagram, Facebook and X, which have billions of registered users. In Brazil, around 113 million people use Instagram, according to data released by We Are Social. Considering that 18.6% of the Brazilian population over two years of age has some type of disability, according to data from the Continuous National Household Sample Survey (Pnad, 2022), it is necessary to understand how journalism adapts the content produced on the Instagram platform for public understanding, with attention to the resources necessary for the inclusion of people with disabilities, and the full exercise of communication accessibility. Thus, this research aims to investigate, through Category Content Analysis, which accessibility tools and practices are used by the Ceará journalistic portals O Povo and Diário do Nordeste on the social network Instagram, considering the videos, photos and texts that complement the news broadcast. 392 publications were analyzed, totaling 549 and 68 videos. The results showed that most of the content in the selected sample is inaccessible, and the most common accessibility feature is subtitles in videos, although these are not always subtitled and accessible. Furthermore, the research also concluded that there is no production standard related to accessibility in the content published by newspapers.