Responsabilidade civil das Big Techs e a proteção dos dados pessoais

Abstract

This undergraduate thesis was a didactic exploration and analysis of the Brazilian legislative’s role on the regulation and accountability of "Big Techs" in reference to their manipulation of users’ personal data, such as names, emails and addresses, as well as a reflection on Brazil’s Lei Geral de Proteção de Dados (General Data Protection Law), the main law that rules the use and acquiring of personnel data, with the objective of studying it’s regulatory efficacy and to expose the dangers of the misuse of such data, and presenting methods to upgrade its protection. Through analysis of the historic evolution of privacy as a fundamental right and research, aided by a qualitative research and bibliographic review of a topic with such a contemporary relevance, this thesis presents the recently emerging problem of the misuse and sale of personal data during the digital era, and discusses how the legislative process fights to protect it. By the conclusion this thesis will have covered the current state of Brazil’s legislation towards Big Techs’ technologic innovations, and will have proposed new ways to raise the population’s awareness of their data on the web as well as how the legislative process could evolve to more closely follow these digital innovations.