A coleta de dados pessoais pelas redes sociais digitais com impactos sobre a privacidade

Abstract

This study investigates the subject's knowledge regarding the collection of personal data within the scope of digital social networks, with implications for privacy. It develops a debate concerning the interest that technology platforms have in their users' personal data for subsequent commercialization and modulation, based on permission granted through terms of use and conventional dialogues, which influence opinion formation and the consequent control of citizens. It raises questions to the subject about the use of consent for the operation of data collection and the subsequent development of the personal data market within digital social networks; the differences between personal data and sensitive personal data; and the subject’s knowledge of the General Data Protection Law (LGPD) in its relation to the protection of the right to privacy of data subjects. The general objective is to investigate the subject's perception of the collection of their personal data in digital social networks and its consequences for their privacy. The subjects selected to respond to this investigation are students from the 1st and 5th semesters of the 2024.1 academic term of the Library Science program at the Federal University of Ceará. The

methodology is descriptive in terms of its objectives; it employs a qualitative- quantitative approach and a bibliographic procedure to form the theoretical

framework, as well as a documentary approach based on online resources. A questionnaire designed on Google Forms was used as the data collection tool, which was sent to the participants via WhatsApp groups of the respective classes. The results showed that the majority of the subjects do not understand the collection of personal data from their interactions within digital social networks, nor the functioning of the data market. It also indicated a lack of knowledge about the nature of personal data and the General Data Protection Law as a protection of their privacy rights in response to the demands for their personal information.