ESG: uma análise das certificações no cenário brasileiro

Abstract

Brazilian companies' interest in the ESG issue has grown significantly in recent years, as it integrates environmental, social and corporate governance factors in line with their strategy for making a profit. As a result, ESG certifications have emerged as an ally with the aim of combating greenwashing, a form of marketing that creates a false impression of environmental commitment without adopting real sustainable practices, and providing credibility for certified companies. In order to discuss ESG labels in the Brazilian scenario, the existing certifications in the country were surveyed through a literature review on ESG concepts and practices in companies. In addition, three ESG certifications were selected, Empresas B, ESG-FIEC and 2030 Today, in order to carry out a comparative analysis of the dimension of the seals in Brazil. In view of this, six certified companies were evaluated, where they had at least one of the seals studied. The aim was to highlight the benefits and challenges of obtaining a seal in Brazil. Finally, it was possible to affirm that there is a regional disparity in the distribution of certified Brazilian companies. In addition, companies face problems during the process of obtaining the label, such as the complexity of certifications and environmental services with low availability on the market. However, they enjoy the benefits obtained, such as increased reputation, new business and reduced costs.