A teoria dos jogos sob a ótica da neuroeconomia: uma revisão de literatura

Abstract

This study has the goal of analyse the Game Theory under the perspective of Neuroeconomics. Neuroeconomics raises significant issues about rational choice theory, as proves that people do not always proceed like the neoclassical economic theory predicts. Rational choice theory has been questioned by some economists and by other fields of knowledge, like Economic Psychology and Behavioral Finances. In fact, cognitive aspects (emotional) and many other factors influence on decision making. Equity, ethical values, reciprocity, loyalty, intentions, reputation, degree of stress tolerance, risk propensity, collective interests and nutrition are some of these factors. Through a literature review the study analyses what influences decision making on Game Theory. There are empirical evidences that players consider ethical, human and psychological aspects on their choices. The experiment with the ultimatum game performed at the end of this study brings insights that point to this result.