O relacionamento com fornecedores a partir das práticas sustentáveis: um estudo de caso em uma empresa fabricante de jeans

Abstract

For a successful adoption of a green suply chain, there are some practices that organizations can implement to their chain9s links, looking towards to manage the relations with their stakeholders, especially their suppliers, in order to improve the sustainable development. Before this scenario, the goal of this study is to analyze a jeans manufacturer9s relationship with it9s suppliers, considering it9s management and sustainable practices. To do so, it was carried out a qualitative and descriptive research, with data collected through a semiestructured interview with a manager of the chosen organizaiton. The literacture points out that, to reach sustainability in supply chains, the interoganizational relations assume a prominent role, once they estimulate collaborative practices and demand a more active relationship between the involved parts (in this case, buyer and supplier). However, there are no signs of integration or collaboration in the relationship described by the interviwed, being noticed that the relation limits itself to transactional activities with an exclusive focus on quality, price and deadline.