Jornalistas, assessores e identidade: um estudo de caso dos Assessores de Imprensa da Prefeitura Municipal de Fortaleza

Abstract

This monograph presents the results of research carried out to investigate how the similarities and differences between press officers and journalists in the newsrooms of mainstream media outlets impact on the construction of the identity of press officers. The work is based on a case study with press officers from the Fortaleza city hall who took up the profession between 2002 and 2022 and work in the public sector of this job market. The research collected data about the professional identity of these press officers, outlining a profile of these workers. To this end, we carried out a questionnaire that allowed qualitative and quantitative data analysis, using discourse analysis to evaluate the responses. The professionals identify themselves as journalists and advisors, and are aware of the differences in roles and target audience between themselves and newsroom journalists.