A intenção do uso de mobile banking de bancos tradicionais à luz do modelo de aceitação de tecnologia

Abstract

Mobile banking is a tool that allows access to banking services without the need for a physical structure, just using a cell phone with appropriate technology. The objective of the research is to evaluate the intention to use mobile banking technology on the part of traditional bank customers based on the technology's access model. To this end, a descriptive quantitative research was carried out, based on a survey of 117 university students from the Administration course at the Federal University of Ceará, chosen in a non-probabilistic way. The collected data was analyzed using descriptive and clarifying statistics. The results indicate that all dimensions of the technology limitation model are correlated with the intention to use, with the intention to use being the strongest between the perception of the value of the technology and the intention to use. On the other hand, the dimensions involving the ease of using mobile banking seem weaker in relation to the intention to use mobile banking.