Análise da usabilidade de uma plataforma de Mercado Eletrônico

Abstract

E-commerce has progressed with technological advancements, influencing consumers’ purchasing preference. The increase in both the number of adherents and the turnover of the companies is remarkable. However, this growth brings with it an increase in complaints and problems to be resolved. It is important to pay special attention to the usability and accessibility of these platforms, given the number of complaints covering various aspects, such as security, accessibility, support and interface. This study identifies possible flaws in one of the main e-commerce platforms in Brazil. Through exploratory research and usability tests, some problems that users face when using this platform are raised, based on the results obtained. This work aims to present the main problems faced by users of an e-commerce platform, perform a usability evaluation on the Shopee platform, elaborate a set of improvements and solutions to improve the usability of the platform, and for a better user experience.