A multipropriedade: estratégia empresarial e vetor de reprodução do espaço urbano litorâneo

Abstract

Allied to the types of developments, historically present in tourist locations, a modality in the form of acquisition and use of real estate has been gaining strength in recent years at a national level: multiproperty. This is the purchase with ownership rights of fractions of real estate with shared use. In this sense, the objective of this research is to analyze the context and the strategies in the production of touristic spaces from the Multiproperty Residential Tourist Complexes. The research's theoretical-methodological procedures are articulated from the investigation of the production of coastal urban space and the characterization of modern maritime practices, with emphasis on second homes. Then there is the characterization of timeshare, the original concept from the activity of shared housing, in its origins and consolidation, based on consultation and analysis of studies on the subject on an international scale, as well as the current expansion of timeshares at a national level. To this end, it relies on the help of reports from the real estate sector, serving to track projects, the main groups involved and their strategies, in addition to characterizing the spatial practices that justify the insertion of these projects. Finally, the financialization of the real estate sector and the relationship between the financial market and real estate groups in the production of tourist spaces are investigated. It can be seen that public investments and the interests of real estate groups, when developing residential projects in the multiproperty model, benefit from pre-existing leisure practices, varying according to the analyzed region, which highlights the tourist potential of these locations and aims to attract new flows, culminating in the transformation of these spaces. Currently, a vector of expansion of investments and new multiproperty projects can be seen towards the Northeast, with the tendency for developments to be located on the coast, taking advantage of the roughness of the touristification and metropolization process. This trend continues the movement towards urban transformation on the northeastern coast through tourism, based on the typologies of complexes constantly redefined by the real estate-tourism sector. It is concluded that this process, still in evolution, triggers the formation of new territories, from the spatial production of shared tourist properties, whose main characteristic is the protagonism and articulation of financial and real estate groups, giving rise to the formation of tourist enclaves and inequalities between the present social groups.