Análise do comportamento empreendedor e suas ações estratégicas frente à superação de contingências na gestão de micro e pequenas empresas

Abstract

Entrepreneurship has been widely discussed in different areas of knowledge. This is seen as a driving tool for new businesses, which contributes to their insertion in social and economic changes. One of its themes refers to the entrepreneurial behavior that individuals develop to obtain achievements. Understanding it is important to make it possible to overcome current contingencies, such as COVID-19. Micro and small companies are currently recognized as one of the supporting pillars of the Brazilian economy. Therefore, the present work investigated how entrepreneurial behavior and strategic actions are characterized in the face of overcoming contingencies in the management of micro and small businesses. To achieve this, we sought to analyze the behavior and vision of entrepreneurs who work in the commerce sector in the state of Ceará in diversified activities, on the importance of strategic actions for the company's growth and overcoming adversities. The research is qualitative, exploratory and descriptive in nature, in which entrepreneurial behaviors were investigated based on Cooley's (1990) conceptual model of behavioral characteristics. As a data collection instrument, semi-structured interviews were developed and applied, carried out in person and remotely on platforms such as Google Meet. Such interviews were conducted using the cognitive-reflective approach (CRA), developed by Pinho e Silva (2021), whose emphasis is on acquiring the interviewees' perceptions in the report of a speech. Data analysis was guided by the content analysis method proposed by Bardin (2011). As a result, entrepreneurs were found focused on observing the market, impacted by the financial crisis, adopting strategies primarily in marketing and who feel committed to their business, strongly representing the achievement set. The Power set, as it is the least mentioned, suggests a gap that has been little addressed among the interviewees. It is considered that the findings of this study can contribute to carrying out more comprehensive future research on the topic addressed.