A utilização de um plano de negócios para a viabilidade da abertura de uma empresa no ramo de serviços de bar/restaurante em Fortaleza

Abstract

Opening a business is misunderstood by many people, or the treatment given to the importance of planning is sometimes associated only with the initial amount spent, discarding all other factors inherent in the business. This means that it is essential to use a business plan, that is, to outline the company's objectives and the means to achieve them. This paper aims to highlight the importance of the business plan as an important planning tool and viability indicator of a company. The study begins by reviewing the literature, highlighting the concepts of business plan and its main features, as well as the preparation of a business plan. Finally, carry out a case study for the opening of a small company in the bars / restaurants segment in the city of Fortaleza with the help of the SEBRAE - MG Business Plan Software. With this, the research problem and the general objectives and general requirements met, elaborate a business plan analyzing the external and internal environment, knowing the viability of the business.