O efeito das cotas de TV na eficiência dos clubes brasileiros de futebol: Análises para a serie a durante o período de 2006 a 2018

Abstract

This work aims to analyze the impact of efficiency and performance of Brazilian football clubs based on the amount received for TV quotas. The Brazilian soccer championship is known as one of the most difficult in the world, however, the inequality applied in the distribution of money through TV quotas is extreme. The applied model and the distribution of values during the twelve years of the study of this work, a trajectory from 2006 to 2018, is based, above all, on the audience and the popularity of the team, measured based on the television broadcasts provided by the artifice of marketings, the TV quota. Then, a statistical analysis was carried out of the impact of the values received by each club in each season of the national championship with related variables, namely the number of points won, the number of victories, the number of goals scored, the goal difference, the number of national titles won and the number of international participations in order to ascertain whether the amounts received directly or indirectly influence the final result of the competition. Thus, the results indicate that the clubs that receive the most tend to be more inefficient in Brazil, however, due to the large amounts received, they are not threatened with demotion. The opposite of those teams with the lowest odds who, despite being efficient within their reality, are in imminent risk of relegation.