Como publicar uma fanfic: as escolhas editoriais e sua adaptação para o mercado editorial

Abstract

The modernization of the media and the process of media convergence on different platforms provided an increase in participatory culture and collective intelligence. This scenario contributed to the fact that the members of the fan communities, avid users of the digital environment, were not just consumers, but individuals willing to contribute to the creative universes embodied in cultural products. Based on this, this research aims to investigate the stories originated from fan communities, the fanfictions, as potential products for insertion in the Brazilian publishing industry. We chose the perspective of publications through specialized publishers, after observing the growing number of national companies focused on the exclusive publication of narratives that originated from digital writings. In order to understand the processes performed by the authors so that a fanfiction can converge to the industry, we studied the case of the work Castelo de Vidro, by the author R.M. Shiniz (Renata Morato), published by Violeta. The analysis took into account changes regarding information inserted in the written text and care regarding copyright. Interviews were also carried out with the author of the analyzed work and with representatives of three publishers, in order to determine the steps carried out by the companies in the book production process, from the choice of works in the virtual environment, to the distribution of books to consumers. It is clear that virtual environments are conducive to the practice of creative writing, encouraging young authors to embark on a literary career and, consequently, contributing to an ever-changing publishing industry.