Eleições 2018: o Nordeste é mais uma vez marcado em vermelho

Abstract

The 2018 presidential elections in Brazil were marked by the division of the country into two ideological poles, left and right. The clear difference in behavior of voters in the Northeast in relation to the rest of the country was sharply highlighted in the media, raising a series of insulting comments about the region and its people. In this work, we seek to identify how existing concepts and perceptions about the Northeast were used in reading the electoral results in the region. To this end, we will take as theory and methodology the French Discourse Analysis, initiated by Michel Pêcheux, to analyze comments made in news about the election result for President of the Republic in 2018. Additionally, we present a quantitative and sentiment analysis of the comments. The chosen news were published by Brazilian journalistic portals on their Facebook pages. We seek to identify which elements historically associated with the Northeastern identity were brought in as an attempt to discredit the participation of the inhabitants of this region in the electoral process.