Roupa de vó: a "construção” da identidade por meio da memória afetiva dos netos

Abstract

This article presents the relationship between fashion and affective memory based on family relationships and the researcher's personal experiences with their grandmothers' clothes. With a theoretical approach to collective memory, starting from the understanding of individual memory, relationship with grandparents, body, aging and affection. The researcher sought to understand the construction of the image of “grandmother's clothes” from the perspective of affective memory and grandchildren's narrative from three categories of analysis: physical and personal characteristics; grandma clothes and affection clothes. To identify the characteristics of this outfit and the affective relationship with memory. The research is qualitative in nature with procedures in bibliographic study. For data collection, a questionnaire with open questions was used to give freedom to the memory narratives of those investigated. From the analysis, it was possible to understand the construction and the characteristics that make up the image, thus creating the identity of the grandmother's clothes, object of the investigation.