O incentivo a utilização de parques urbanos: uma proposta de aplicativo

Abstract

The following work has a problem how to promote the use of Cocó Park by people through mobile apps in an interactive and articulated way. The main objective is to create an app which the main focus is to expand people’s knowledge about the possibilities in the use of the park in the question, improving their experience through design. To achieve this, the method used the Double Diamond, one of the methodologies based on Design Thinking, looks for innovative solutions, in a more collaborative way and always human-centered. The results obtained was, primarily, the identification of needs, pains, and possible opportunities of the improvement from the application of a form about the experience of visiting Cocó Park, in Fortaleza; the elaboration of value hypothesis to be validated, build from personas, user journey and empathy map; the interactive prototype of a human-centered application, attending their needs and preferences; besides the proposal of an actions system for after the project, as the app implementation and marketing campaign to inform and encourage people to use the app. This work will primarily contribute to improving the feeling of belonging to the city's public places and the incentive to exercise citizenship. It will also add to the collection of literature on the subject, which is still scarce, in addition to being an object of study to help future proposals that government officials may make for the citizens of Fortaleza.