Economia comportamental em testes práticos

Abstract

Behavioral Economics corresponds to an innovation in this area. From this perspective, there is a disagreement between the economic agent's traditional view of rationality and coherence in decision-making, since it relies on many knowledge of psychology. Based on this, this research seeks to investigate some of the main themes of Behavioral Economics or others related to it, highlighting the Group's Conformity and Pressure Effects; Representative and Availability Heuristics; Effects of Anchorages in different strands, that have as theoretical base many of the researches and experiences of different authors. The overall goal is to influence the decisions of individuals using behavioral economics. This investigation is carried out through the application of two SurveyMonkey virtual questionnaires, each one composed of ten open and closed questions, presenting as a control and experimental group, respectively. The research approach presents quantitative and qualitative aspects. The perspective of the study is transversal, and the data collection took place during the month of June of that same year. The results led to the observation of the Conformity Effects, in addition to those of Anchorage, although the latter were presented in a moderate manner. In addition, it is concluded that the questions about the Heuristics of the Representativity were coherent with what this theory preaches.