O agribusiness do caju cearense: perfil e qualidades do empreendedor

Abstract

The aim of study were to mark out agribusiness managers profile, analysing enterprising succesful qualities, else: capacity to take risks; hability to identify oportunities; enterprise knowledge; organization sense; arrangement to decisions; leadership; enterprising talent; personal independence; optmism and enterprising judgment. The origin data were found in direct research. We used descriptive mehods and graphyc and tabular analysis. The results shouwed that native brazilian enterprisers , 85% have moreover 40 years old; the majority are married; they have a good school level; they have many information search and devote 40 hours per week on theirselves enterprising. The main cause factor enterprise creation were: be the owner; prove ourself ideas; make money. The relative enterprise suggestions to politics and government directrix were: to reduce interests; to allot moreover credit on sector and fall of tributes burden. The enterprising juridical way in majority, is a limited responsability quota of society. We verified that almost half of organization are micro. The main investigated have experienced as to create na enterprising. The enterprise strng points in the market proccess were: product quality; price; delivery terms and payments conditions. The main difficulties in the enterpprising creation were: financial resource scarcity; introduction of first market products and equipment engine acquisition. The analysis showed that the tem referred qualities are so importants to agribusiness enterprising succesful of cearense caju.