A visibilidade feminina em iniciativas jornalísticas independentes na internet: um estudo de caso sobre os portais Mulher no Cinema e Feito por Elas

Abstract

The digital environment provided not only information consumption, but also content sharing and producing from each individual’s interests (CASTELLS, 2003). Due to journalism transformations (ANDERSON, BELL, SHIRKY, 2013), and gaps found in mainstream media, new journalistic formats gained a bigger visibility in Brazil and in the world through the internet. In this context, the objective of this research is analyze two (2) journalistic portals self-denominated independent, speech space and visibility for Brazilian minority groups. Through a qualitative approach, the websites “Mulher no Cinema” and “Feito por Elas” were analyzed through the case study method (YIN, 2001) together with Bardin’s content analysis (BARDIN, 2011), interviews and usage of search mechanisms for a better comprehension of the problems’ raised. Both portals possesses similar proposals, once they bring a gender perspective into their posts, seeking to bring only democratic, plural and quality information about the cinematographic universe, an environment that also has strong gender inequality. The objective is to investigate how these initiatives manage to potentiate women’s visibility, especially those women who are present into the cinematographic industry. In addition to the case study, interviews with the website collaborators was made, as well as an bibliographic research about the Independent Journalism concepts and Feminist Journalism, relating to the portals’ proposals. It is noticed that theses independent portals serve as a dissemination of analysis and discussions of the cinematographic agenda, from a gender perspective, ensuring new forms of collective and personal expression.