Moda à venda: um manual de atendimento para o vendedor do varejo de moda

Abstract

This paper deals with the development of the manual "Fashion For Sale: A Handbook of Services to the Retail Seller Fashion". The manual is available as a product and a serviceoriented training, the training and the performance of the sales professional in the fashion retail. The theoretical framework, the experience of a year and three months in the area, the questionnaire, data and testimonies collected from tenants, managers, assistant managers and designers, the observations and own consumption are the research methodology used. As architectural design methodology concepts of design thinking are used, Instructional Design and 6Ds. The marketing strategy and apply directly in developing the skills of the seller and the optimization of the sales environment in search of satisfaction and excellence in service to the new consumer