Aplicação de um modelo de avaliação de alinhamento estratégico em construtoras cearenses

Abstract

The concept of strategic alignment has been gaining ground in the market, due to the competitive environment in which construction firms operate. Despite its importance, little attention has been given to the formulation of strategies in this sector, and the literature on this topic is scarce. Indeed, the lack of strategic alignment between the competitive and functional levels is a common problem. The aim of this research work is to devise a method to analyse, measure and compare the alignment between the competitive and the production strategies of construction companies. A field study was conducted in 14 construction companies from Fortaleza, CE. In each company, two representatives took part in the investigation, a member of the strategic sector (board) and another from the operational sector (production), being their views compared. Based on the results of the degree of strategic alignment of each company, conclusions and suggestions about the applicability of the model were drawn, and a critical analysis of the model was undertaken.