Análise de preferência declarada: confrontando o transporte público com o Uber em Fortaleza no ano de 2016

Abstract

This work seeks to understand and measure the choice of individuals regarding transportation means, confronting the private online taxi service UBER with public transportation, more specifically, the bus. Using, therefore, the method of stated preference. The work deals with an applied and experimental research, involving the use of techniques for data collection, in this case, an online questionnaire, following Marten (2015), who studied the case of using UBER against the use of the subway system for Northwestern University students, In Illinois (USA), in the year of 2015. The questionnaire was elaborated trying to conform the different routes for students of the different universities in the city of Fortaleza, without interfering in the main attributes, time and price, which are decisive in the choice for these situations. The Logit Model was used as a method of statistical inference. Among the results, we highlight the fact that 55.2% of the interviewees who use UBER are of high income. In addition, it was observed that 61% of the respondents used the application more than three times and that, for each unit of increase between the cost of taking an UBER and the bus fare, the ponderous chances favorable to the choice of the bus or of not taking an UBER are of 24.6%.