Seleção de um modelo de avaliação de gestão de desempenho organizacional para uma empresa do terceiro setor

Abstract

The modern market is marked by characteristics such as globalization, high competitiveness and increasingly demanding consumers, which makes all organizations increasingly need to understand the reality where they operate so that, therefore, they can draw alternatives for solutions for improvement. Thus, organizational performance management emerges as an important process for managing these innovations and promoting organizational change. This should extend beyond the borders of the private sector, as non-profit organizations also need professionalized processes and procedures that use concepts developed from the logic of the market. In this sense, the present work aims to propose a performance management model for a third sector company. For this, a case study was developed, with exploratory objective, through a qualitative approach, which used interviews, questionnaires and forms to perform, at first, an organizational diagnosis, seeking to understand the general characteristics of the company, how current management practices are presented and the difficulties encountered. The data collected through these were analyzed and thus it was possible to define the most adequate performance evaluation model for the organization, which consisted of the MADEO. For its implementation, it is necessary to choose and rank modules and indicators, therefore, these were defined to help the company in the implementation of this process, essential for monitoring the results of its management.