Aplicação de um método de gerenciamento da rotina de trabalho como forma de maximizar o desempenho de uma empresa varejista

Abstract

In a competitive scenario in which the satisfaction of the client is plainly targeted, it is primordial that the companies differentiate themselves strategically regarding the service level provided. In this context, it’s essential for manaagers to understand the importance of the operational processes in the daily basis of the organization, in addition to the involvement with the team, to achieve significant results and maintain competitiveness. Thus, the present study intends to analyze the application of the daily work routine management as a tool to improve the results of a retail business in fortaleza, using real sales indicators to measure its performance and using standardization methods such as the pdca cycle and 5w1h to solve the problems of national retail management. The methodology used was a case study characterized as a qualitative and applied research and it is classified as an exploratory research, according to the objectives. The results showed that the daily work routine management, through daily actions and verifications, led to changes that led to a better organization of the work environment and to an improvement in the organization\´s performance with regard to its revenues.