Proposição de melhorias no processo de desenvolvimento de produto da construção habitacional mediante a captação das informações dos clientes

Abstract

The present paper aims analyze improvements in the product development process (PDP) to civil construction, using the insertion of information of customers necessities in the mentioned process. For this, theoretical background about characteristics and particularitities of the civil construction sector had been made, concerning the importance of the captation of customer information with the marketing approach and the translation of these in product specifications, beyond a quarrel on relative practical concepts applied to PDP, resulting in a concept more elaborated about PDP in the civil construction, that considers all the activities necessary to develop a product in the civil construction, not only the activities of project. From the case study carried on a building company of Fortaleza, tools had been developed that had the purpose to catch the necessities of customers in diverses contact points of there with the company (store, production, page in the Internet, real state). After the analysis of organizacional structure of the company and the accomplishment of interviews with the intervening ones, was diagnosised the PDP existing. Through tool Data Flow Diagram, the information flow proceeding from the customers in the diverse contact points of them with the company were analyzed. After the analysis of these flows, had been created the tools for captation of customer necessities and its results had been inserted in the PDP of the company. After that, the information flows had been organized again, now with the tools proposed, and it was verified the creation of a direct communication channel with the sector of the responsible to product development. In the end of research it was observed that the solution proposal made possible to make an integration between the customer requirements and the stages of the product development process, through a good acceptance of tools for the employees of the studied company.