Mídia radical: design como estratégia de ação coletiva no contexto da população em situação de rua da cidade de Fortaleza.

Abstract

This research’s main goal is to better comprehend the social and political role of design, aiming to propose a project that discusses how design, making use of radical media, can act as a mediator and active agent in processes of developing strategies for collective actions. In this case, with greater focus on the context of the homeless population of Fortaleza, a severe problem that has intensified even more over the past few years. In this work, are addressed theoretical notions on radical media (DOWNING, 2004), design and activism and design as producer of discourses, dialoguing with authors such as Bruno Latour (2014), Krippendorf (2000) and Vilém Flusser (2007), for example. The research is classified as a summary of its topic, making use of an adapted methodology structured from the proposition of Bruno Munari (1991), which guided the development of this research’s final project. After this theoretical and methodological basis, there was an approximation with the ArRUAça collective, a group from Fortaleza that acts in processes of empowerment and emancipation of/with/for the homeless population through the promotion of art, culture and popular education. From this partnership, was developed collaboratively a campaign containing an independent publication, posters and social media content, which explores the possibilities of dialog and proceeding of design, in a digital environment as well as in public spaces, starting from the assumption that its from the urban context that the debates and problems that are being discussed emerge and make themselves present.