Análise da margem de comercialização da banana, do mamão e do maracujá no Estado do Ceará

Abstract

Fruit growing is one of the most important agricultural sectors in the world. Brazil has a prominent position. Within the national productive market, the State of Ceará is one of the largest fruit growers in the country. It is known that for production to flow from the producer to the final consumer, it is necessary to have an activity essential for agriculture, agricultural marketing. Among the various topics that can be approached about marketing activity, paying attention to this discussion, the present study chose to study the marketing margin, which is the difference between the price of the product at the different levels of the marketing chain, that is, the payment made by the consumer for the service exercised by the marketing activity. Data were collected in July and August 2020 at the producer and wholesale level, and the crops chosen to be studied were: banana (Musa spp.), Papaya (Carica papaya) and passion fruit (Passiflora edulis), due to the social and economic importance of these fruits in State of Ceará. After analyzing the data, it was found that in the period studied, the absolute average marketing margin at the wholesale level for bananas was R $ 1.17, for papaya the average value was R $ 0.78 and for passion fruit was R $ 2.13, the average relative margin at the wholesale level of the banana was 40.25%, for papaya the average value was 37,43% and the average value of passion fruit was 42%. It was found that geographically the region of Vale do Jaguaribe has the highest banana production in Ceará and the production of papaya and passion fruit are concentrated mostly in the Ibiapaba Region.