Clichê ou criatividade?: um estudo de caso de arquétipos em South Park

Abstract

This paper documents a study about the relevance of using archetypes for character creation through an analysis of the South Park’s protagonists. The intention was to find out if archetypes are viable tools for character creation, the research was carried out on defining what is and archetype, their usage and the differences between archetypes and clichés. The Myers–Briggs Type Indicator was the model chosen to classify South Park’s protagonists Stan Marsh, Kenny McCormick, Eric Cartman and Kyle Broflovski. The study showed that complex characters have at their core archetypes but that their structure goes beyond pattern repetition.