A narrativa transmídia e o fantástico contemporâneo como ferramentas para o incentivo à leitura

Abstract

In a world increasingly connected and with more contact to a large variety of media, there are new possibilities for storytelling. New narratives that move between different media and the full range of platforms to expand your narrative universe in a process called transmedia storytelling. Among several genres, Fantasy is one that can most easily take advantage of this process, due to its characteristics of adventure and exploration. However, the transmedia storytelling process does not have a unique form, as each project uses different media groups with different intensities. Within this context, this work proposes a methodological approach to utilize the potential of new media and the communication between them, aiming the shift from one media to another to bring the audience to read. This work does a literature review to examines the boundaries of the Fantasy genre and the methods behind a transmedia narrative project, through authors in the field and accomplished works that contain the book in its realization so you can get the public from a more popular media to the book.