Saúde digital: interações do Ministério da Saúde com os usuários do Instagram na Internet

Abstract

Objective: the study focuses on interactions in social networks between users and the “Ministério da Saúde” regarding immunization actions against measles. In a networked society, the state has the challenge of changing its communication logic historically guided by the unidirectional campaigner model. Method: It consisted of bibliographic and documentary research, in addition to the analysis of empirical material collected from the interactions between the “Ministério da Saúde” and Instagram users. Results: Data analysis showed that most interactions were proposed by users with the purpose of questioning and criticizing the selective and non-universal measles vaccination strategies adopted by the “Ministério da Saúde”. Conclusion: we understand that Instagram is configured as an environment that enables social participation. They are spaces of tension between the social fields, in which the population positions itself and disputes the power to say, to criticize, to question and to make public policies. The presence of the State in social networks such as Instagram provides an environment for debates on public policies, in which citizens can pressure the state and mobilize people in the field of digital health.