Paulo Coelho: algumas reflexões sobre a sua recepção na Costa do Marfim

Abstract

Self-awareness and personal development have recently become trendy topics among many Ivorians to whom the Brazilian writer Paulo Coelho begins to play an important role. For the writing of this paper, we carried out a fieldwork in four bookstores which included the following: Librairie de France – Plateau, ex-Leader Price, FNAC-Cap Nord and Carrefour Siloe. We sought to identify the books they mostly sold of this author. It was of paramount importance for us to know the journey of those books, stressing here on the fact that there are written in Portuguese, and then came to us through French editors. In a nutshell, we reflected on what we consider to be a mediation of the mediation in Translation Studies. As a conclusion, we believe that though readers’ interest towards Paulo Coelho’s writing keeps growing, it is not helping cast a new light on the translation sector in Côte d’Ivoire, and giving the author’s reception, an incomplete trait.