Responsividade e textualidade: uma análise bakhtiniana do gênero outdoor

Abstract

This paper proposes to analyze the billboard genre under some aspects of textuality defined by Mikhail Bakhtin, in “Speech genres and other late essays”, mainly the responsivity. For this purpose, we first stood for the idea that the billboard, under Bakhtin’s ideas, is a discursive genre and not only a support, as most advocates. Then we analyzed specifically the billboard “Tablet substitutes books” published by a private school, in Fortaleza city (CE), in August 2011, as well as two other billboards that came up as an answer to the first one. In a complementary way, to stress the responsivity aspect created by the textuality of the first billboard and the answers generated by the following ones, we also analyzed the comments posted by six college students in the social network Facebook about the content conveyed by those billboards.