Negócio sob nova administração: uso das ferramentas estratégicas para combate ao empirismo na gestão de empresas familiares

Abstract

It is known that family businesses are the majority in the world, as well as having an important participation in the global economy. So, it is necessary to understand the management challenges faced by this type of enterprise on a daily basis. In this way, strategic management comes as a model with various tools that can help to combat these challenges, especially the empiricism that exists in this type of business. Thus, this research seeks to identify, through a case study, in a food company, the main challenges faced by the business family in conducting business and how strategic management can combat informal practices towards a professionalization of the organization. For this, a theoretical framework was built that supports the challenges, as well as the strategic management and its tools as a model of managing the company in a practical way to obtain outlined results. Therefore, this research has as character an experience report, qualitative and descriptive. Data collection was through a semi-structured interview script with the members acting in the company under study. Through the interview it was possible to highlight the informality in the management of the company that was driven by the founders' past experiences with vague concepts of management.