A linha temporal contrafactual em panfletos políticos (verbo) pictóricos

Abstract

This article focuses on the Conceptual Blending Theory (FAUCONNIER; TURNER, 2002) and, more specifically, on the counterfactuality, useful in the research about how an individual gets a sense in front of verb pictorial political pamphlets used by two candidates during the second round of the election campaign to elect the Mayor of Fortaleza in 2012. From these studies a nomenclature was created to define the chain of visual informations named Counterfactual Timeline. Counterfactualities named as Positive Counterfactuality and Negative Counterfactuality arised from this research that aims to explain the reason why one of the candidates has not been elected. The pamphlets involved Micro realities, in other words, politicians from the local sphere (from Fortaleza city and Ceará State), and Macro reality, referring to politicians from the national sphere. From these analyses were prepared Counterfactual Timeline for both candidates which allowed the production of two conceptual blending networks. The analyses suggested that the Counterfactual Timeline, the Negative and Positive Counterfactualities can explain how a political support to one of the candidates may have caused negatives counterfactuals effects and that have affected the mayoral election.