Gerando valor para empregados: a geração Z percebe o valor proposto?

Abstract

Organizations are undergoing an unprecedented phase of transformation. Every day new technologies are adopted, breaking down barriers and opening more and more room for change. In parallel, there is the emergence of a generation of employees in the world of work, called the Generation Z or "digital natives". This generation has been dictating change and demanding more and more meanings for your career and work. In this context, Human Resources seeks to offer a purpose greater than just compensation, the so-called Value Proposition of Organizations. The following study aims to analyze possible intersections between the perception of organizations in constructing their Employee Value Proposition and the importance that Generation Z attaches to the Employee Value Proposition. Thus, the research conducted for the present work is classified as qualitative, exploratory and descriptive. Data analysis and interpretation were related to the theoretical framework raised, aiming to obtain higher quality during the process. During the analysis, it was possible to identify the existence of intersections between the perception of organizations and generation z, although it is necessary to further develop the value proposition of organizations within their dimensions. In addition, the discrepancy between the development of certain variables in organizations versus the degree of importance given by generation Z to them was highlighted. In a future context, the present study could be used as a basis for further research, as well as comparative material for different times regarding the value proposition of companies applied to this generation. Finally, opportunities to expand the study were identified, even with the limitation of the bibliographic material, due to its relevance and the current context.