O instagram como ferramenta de marketing de micro e pequenas empresas: um estudo realizado no Centro Fashion Fortaleza

Abstract

The main objective of this paper is to analyze how the micro and small companies of Centro Fashion use Instagram as a Marketing tool. A questionnaire was designed and applied to identify the main characteristics of the companies studied, how digital marketing is used, and how Instagram and its tools are used in business marketing, after collecting the data were tabulated. Thus, it was identified that all the sample studied uses Instagram in marketing (100%), mostly daily (71%), and consider it an important tool (69%), as the use of digital marketing identified It is clear that the sample in its entirety somehow uses the internet to perform their company's Marketing (100%), and the most used digital tool by these companies is Social Networking (80%). The study can contribute to micro and small companies that seek to know more about Instagram and in the academic field can encourage and contribute to academic projects focused on digital marketing and social networks.