A importância dos recursos internos organizacionais na administração estratégica: estudo de caso da empresa Alpha máquinas e veículos do nordeste LTDA

Abstract

The general objective of this research was to analyze the importance of internal organizational resources for the achievement of strategic objectives of construction machinery and agribusiness companies. The methodology used to conduct this research was a case study in the company Alpha Machines with a questionnaire with employees and another with managers, followed by an interview with managers to analyze the strategic planning of a company, know its mechanisms , communication, autonomy and participation in strategic management that direct their objectives. The results present a good definition in the internal environment, in the formulation of the strategies, in the knowledge with the threats in the internal and external environment of the organization, in the formulation and implementation of the strategies and control, with some difficulties found in the communication between company and employees. It is concluded that the research presented results that demonstrate how the strategies and difficulties found in the researched company were elaborated, which may contribute to studies in the administration of other companies that wish to implement the same methodology, obtain positive results and achieve their goals or objectives. observe the difficulties presented by the company in this research.