Autoexpressão do designer do Nubank : um estudo de caso no aplicativo

Abstract

Self-expression is a phenomenon linked to human communication that is closely related to the personality, individuality and idiosyncrasies of the individual. It is important for companies that seek to get closer and create loyalty with their customers / users through active communication, such as Nubank, to use this device as a facilitator of this communication. This paper aims to investigate the self-expression of Nubank digital bank designers transmitted through the meta messages created by them in the company application. For this, an inspection was performed on some parts of the application and later a usage observation with the users. The results showed that the designer uses his self-expression in some points of the application interfaces, although not so evident. Designer self-expression ensures that users do not abandon the action they are performing or stop using the application. On the other hand, even an application loaded with designer self-expression is not free to disrupt communicability. That is, self-expression is not a guarantee of quality in this regard, it is merely an effort of the designer to make himself / herself known by the interface.