Análise de políticas de atração e retenção pelo viés analítico comportamental.

Abstract

The aim of this study was to conduct a case study on policies Attraction and Retention for the job level of a Tactical Company of Northeast Brazil by behavior analytic bias. The attraction and retention policies are one of the developments in the area of Human Resources in organizations. Thus, this work is important for us to verify a behavioral interpretation of these policies and analyze their impact in terms of the range of attraction and retention of employees. Objective is also to outline the feasibility and importance of psychological discourse, in this case the behavior analytic, while knowledge that is applied to organizations and their contributions to the construction and evaluation of the Human Resources Policy, where it dominates the discourse of administration . To achieve the objectives of this study, a survey was conducted in the documents that make up the policy in the company studied, participant observation and access to reports and select shutdown. Left to an operationalization of policies in behavioral contingencies. We analyzed the 20 ways to lure the company, it was noticed that the amount of media that corresponds to stimulus control and signaling contingencies of social reinforcement equals 4, natural reinforcement contingencies equals 8, contingencies of reinforcement equivalent to arbitrary same number, 8. In relation to the retaining means 17 were analyzed in total, the majority 11 is characterized as positive reinforcement (natural, social and arbitrary), ie, 64.70%, twice, 11.76% based on noncontingent reinforcement two, 11.76 % based on stimulus control and just a 5.88 % negative reinforcement. The study proved to be important to understand how the media contained in the company studied political work for Behavior Analysis, which means in the context of such organization and the impacts in terms of attraction and retention of employees. In addition to realizing the contribution that the chosen approach has to the organizational environment.