Aplicação do método AHP no processo de priorização de planos de ação para melhoria da disponibilidade em gôndola de uma indústria de bens de consumo

Abstract

This work presents the study of a proposed plan of action to reduce out-of-stock rates in a consumer goods industry. For thus, the theoretical approaches of on-shelf availability (OSA), the importance of this indicator on the performance of consumer goods companies, the consumer’s common reactions to product unavailability and the prioritization technique of alternatives - Analytic Hierarchy Process (AHP) - were used in the study case. Real data of out-of-stock events were analized to identify the opportunity for improvement of product availability. The root causes of out-of-stock occurrences were identified for two different cases of the industry in question and then action plans were proposed to improve these factors - procedural errors’s responsibility of the teams involved in product distribution. The main problem was the low availability of products and the sales lost caused by that. The proposal of plans of action provides the application of AHP methodology for action plan’s priorization. With the indicated plans’s priorities, it was possible to develop a specific action proposal for two distribution models of the client, considering the short-term and medium-term impact of the actions in OSA, the effort of doing them and number of occurrences reported.