Gerenciamento de impressões no contexto organizacional: revisão integrativa da produção brasileira .

Abstract

Impression Management (IM), according to Rosenfeld (1997), is the process by which people manage their behaviors in order to control the impressions that others have of them. The IM strategies (self-promotion, exemplification, supplication, insinuation and subpoena) have arisen quite frequently within organizations. Thus, this study of integrative review had as objective to analyze the Brazilian scientific production on Impression Management in the organizational context. As a research method, a search was carried out in the SciELO and CAPES journals about articles published in the last fifteen years, comprising the period between 2002 and September 2017. In order to carry out this search, we used the descriptors management and of impressions and management of impressions and organizational context, from which a total of 11 productions were located. After verification of the inclusion and exclusion criteria previously established, 5 articles were selected and analyzed. The articles were analyzed according to the principles of content analysis proposed by Olabuénaga (2009), obtaining as reference some guiding questions, such as: (a) what are the methodological characteristics of the studies analyzed (nature, objectives and techniques)? (b) what are the main results evidenced in the studies selected from the search strategies? The results showed the predominance of the qualitative approach and only one quantitative research, the techniques used for data collection varied between: interviews, recordings, documentary analysis and questionnaires. Empirical studies were carried out in the context of people selection and organizational restructuring. Finally, due to the low production in the area and the importance of the topic discussed, it is necessary to highlight the need for productions that deal more with this theme, in order to allow a better understanding of the relationship between this process and the field of organizations.