Uma abordagem sobre a organização da informação e marketing da biblioteca escolar do SESI: a promoção ao acesso do usuário

Abstract

Examines the important role of information organization, in terms of attracting users to the libraries, in performing its consultations and research, confronting the important role played by social marketing strategy in nonprofit institutions for greater satisfaction of library users, presenting an analysis on the problem of model structure and organization of school library resources SESI - Social Service of Industry, questioning as it may represent an attractive proposition for frequency and satisfaction of users, but also the importance of implementing the marketing libraries in order to meet both cultural, informational and socially as the users in their searches and use of library services. Aiming to discuss the importance of organizing and structuring logic of the school library'scollection SESI, specifically the use of social marketing strategies to achieve satisfactory results, the intention to promote and expand the services offered by the school library in order to show their administrators to really need a dynamic library in your services to collaborate with educational, cultural and social advancement of ali users that it is used. This is an exploratory research, where through the dialectic method of using questionnaires with objective and subjective data collected from sources as applied to the actual users of it, show us through the results of that analysis in its Most users just are relatively satisfied with the services offered by the library, but suggesting more efficient methods of dissemination and classification of the same services, which make these studies relevant to future improvements in the library and operation of the institution, disseminating them to society, to the area of librarianship, important contributions on the subject.